Linkedin is one of the fastest-growing social media platforms in the world. Unlike Facebook, it‘s still possible to get great outreach without paying for it.
Despite this, many organisations and individuals merely use LinkedIn for recruitment, employer branding and job searches.
At Malmö University, we primarily use Linkedin to strengthen the image of how our research and collaboration work towards a better society.
Highlighting the importance of channel strategy, quality content and knowing the perks of this often under-utilised social media platform, this circus will give you an insight in how to increase your outreach and follower engagement on Linkedin in a strategic way.