Universities put a lot of resources into marketing to attract new students. Maybe it is time we challenge ourselves to find a more modern approach to the communication assignment and where communication is most useful for ultimately recruiting students? At this seminar, we discuss how we can develop collaboration to attract more people to higher education. One perspective is supporting communication during the student journey, another is digital opportunities for future recruitment.
Ingrid Persson, Kenneth Wall and Kicki Strandh
Time to dump marketing?
The future of student recruitment starts from the inside
What We Do
Ingrid Persson, Head of Communication Malmö University
Kenneth Wall, Head of Communication Södertörn University
Kicki Strand, Head of Communication Mid Sweden University